The hair cycle
Each follicle goes through a growth phase, a short transition and a rest before the hair sheds and a new one starts. In common pattern hair loss the growth phase shortens over time and the hairs that return are finer.
Medical hair loss
Pattern hair loss is one of the most common reasons people come to us, and it is a medical condition, not a grooming problem. It develops gradually, it follows a recognisable pattern, and it is handled the way any other condition is handled.
Free to start. You only pay if prescribed. One flat monthly price.
How hair growth works
Hair grows, rests and sheds in a cycle that repeats for years. In pattern hair loss that cycle shortens over time, and the hairs that return are finer.
Each follicle goes through a growth phase, a short transition and a rest before the hair sheds and a new one starts. In common pattern hair loss the growth phase shortens over time and the hairs that return are finer.
What shortens the cycleWith each round the growth phase gets a little shorter, so the follicle produces a finer hair. The change is gradual and follows a recognisable pattern, which is why clinicians ask about it early.
The DHT pathwayDHT is a hormone made in the body. In people sensitive to it, DHT slowly shrinks scalp follicles, and that is the mechanism behind common pattern hair loss.
Ongoing carePattern hair loss is ongoing, so care is planned as ongoing rather than as a short course. Women and men are assessed differently, and pregnancy, breastfeeding or plans for a pregnancy change what a clinician can consider.
A licensed Canadian clinician decides what, if anything, is appropriate at your assessment. Start free assessment
Before anything is decided
Pattern hair loss follows a recognisable pattern, which is what makes it assessable. Here is what a clinician looks at before any decision is made.
Start free assessmentFree to start. You only pay if a clinician prescribes.
Not sure where to start? The assessment takes a few minutes and a licensed Canadian clinician decides.
Where the thinning is, how long it has been going on, and how it has changed. Photographs help here.
What runs in your family, thyroid and iron levels where they are relevant, and any recent illness, stress or weight change.
Pregnancy, breastfeeding or plans for a pregnancy change what a clinician can consider, so the assessment asks directly.
A clinician licensed in your province reviews everything and decides what, if anything, is appropriate. If there is a plan, it is reviewed at your follow-ups.
Self-check
Pattern loss moves through recognisable stages. Slide through them and see which picture looks familiar.
Stage 1 · Full density
Hairline and crown look consistent. Shedding 50 to 100 hairs a day is completely normal.
A general guide to pattern stages, not a diagnosis. Patterns differ between men and women; your clinician confirms your stage during your assessment.

Half the room
A few numbers about Canada, and about how many people are in the same place as you.
By age 50
40 to 50%
By 50, 40 to 50 percent of Canadian men and women have pattern hair loss.
Half the room, roughly.
Journal of Cutaneous Medicine and Surgery, 2025
Runs in families
85%
Among women seen for pattern hair loss at a Vancouver clinic, 85 percent had a family history.
It is inherited, not something you did.
International Journal of Trichology, 2016
In Ontario
38%
Only 38 percent of Ontario dermatology offices accept public-plan referrals for hair loss.
The wait is the system, not you.
Journal of Cutaneous Medicine and Surgery, 2025
These figures describe how common these experiences are among Canadians. They are not results of any treatment.
UNDERSTANDING HAIR LOSS
Most hair thinning happens slowly and in recognisable stages. Knowing roughly where you are is what lets a clinician build the right plan for you.
The stage most people notice first
When the pattern becomes visible
Keeping what you have
Every follicle grows for a period of years, then rests and resets. Pattern loss shortens that cycle a little more each round, which is why clinicians ask about it early. Care plans are built around your history and your current stage.
Clear pricing

If a clinician prescribes treatment, your monthly price covers your medication, clinician follow-ups, plan adjustments and shipping. Your card is authorized when you submit your assessment and only charged once a prescription is issued. If you are not prescribed, you are not charged.


A licensed Canadian clinician reviews your history, decides whether prescription treatment is appropriate for you, and reviews your plan on a schedule. No shampoo aisle guesswork, no subscription you cannot leave.
Everything people usually ask before starting hair treatment. If yours is not here, we are one message away.
Contact usA licensed clinician reviews your history and your stage before deciding whether prescription treatment is appropriate for you. If prescribed, your plan is reviewed at your follow-ups and you can message your care team at any time. A prescription is never guaranteed, and individual results vary.
Every prescription option has potential side effects, and your clinician reviews the specifics of anything prescribed for you before you start. Tell your clinician if you are pregnant or may become pregnant, as it changes what can be considered.
Your clinician sets a follow-up schedule with you after your assessment and reviews your plan at each check-in. You can message your care team at any time between reviews, and adjusting your plan is included.
Yes. Hair loss is common in women too, and women are assessed the same way. Some options are not suitable for anyone who is or may become pregnant, which your clinician screens for at assessment.
Message your clinician any time. Adjusting your plan or switching approach is included at no extra cost. You are never locked in.
Completely. The whole process is online, and everything ships in plain, unmarked packaging.
No. Your assessment is reviewed by a clinician licensed in your province, and everything happens online.
Curo serves patients across Canada. You are matched with a clinician licensed in your province, and delivery is free anywhere in Canada.
One flat monthly price covers your medication, free delivery and ongoing follow-ups. No memberships and no hidden fees. You see the exact price for your prescription before you pay anything.